Case study · Healthcare · Clinic booking records and Meta Ads Manager, 2026
CYMA Clínica Dental: From 5 New-Patient Bookings in June to 56 in October 2026
This new, small dental clinic in Frontera, Mexico, got its patients by referral until we set up Meta Ads that open a WhatsApp chat with the clinic in July 2026. Per the clinic's booking records, 176 new-patient bookings came from the ads between July and October 2026, on 6,209 MXN of ad spend (about US$310 at 20 MXN per dollar).
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Results · sources and dates under each number
5 → 56
New-patient bookings: June 2026, all sources, no ads running → October 2026, from the ads alone. Per the clinic's booking records
176
New-patient bookings from the ads, July–October 2026 (July is a partial month; first ad live July 13). Per the clinic's booking records
35.28 MXN
Ad spend per new-patient booking from the ads, about US$1.76. 6,209.01 MXN of spend (Meta Ads Manager, Jul 1 – Oct 31, 2026) ÷ 176 bookings
439
WhatsApp conversations started from the ads. Meta Ads Manager, Jul 9 – Nov 3, 2026
US dollar figures use a round rate of 20 MXN per dollar. A conversation is a chat someone started from an ad, not a booking. Bookings come from the clinic's own records. These are peso costs for one clinic in Mexico; ad prices vary by market.
| Industry | Dental clinic |
|---|---|
| Location | Frontera, Coahuila, Mexico |
| Services used | PPC Advertising: Meta Ads + ad creative |
| Timeline | First ad live July 13, 2026 · Still running |
| Data | Clinic booking records, June–October 2026 · Meta Ads Manager, Jul 9 – Nov 3, 2026 (spend per booking: Jul 1 – Oct 31, 2026) |
| Revenue System stages in scope | Attract, with every ad opening a WhatsApp chat with the clinic |
A New, Small Clinic Running on Referrals
CYMA Clínica Dental is a new, small dental clinic in Frontera, Coahuila, Mexico. Its patients came by referral.
Dr. Leonardo García, the founder, had tried boosting a few posts himself, from August 2025 to January 2026. By June 2026, no ads were running. That month, the clinic recorded 5 new-patient bookings from all sources.
How that looked from his side is in his own words, further down this page.
The Goal: Give People Who Don't Know the Clinic a Direct Way to Ask
Dr. Leonardo brought in Forja Growth, and the first ad went live on July 13, 2026. We still work with the clinic today.
Fernando Docters, our founder, made the 10 ad creatives and manages the campaigns, with a review every week.
The goal: reach people who don't know the clinic yet, and give each of them a one-tap way to start a WhatsApp chat with it.
Here's the before and after. ↓
Before and After the First Ad Went Live
The same clinic, in June 2026 and after July 13, 2026.
| Before (June 2026) | After | |
|---|---|---|
| Ads running | None (his own boosted posts ended in January 2026) | Meta Ads campaigns, one per service. Every ad opens a WhatsApp chat with the clinic. First ad live July 13, 2026 |
| WhatsApp conversations started from the ads | None (no ads running) | 439, Jul 9 – Nov 3, 2026 (Meta Ads Manager) |
| New-patient bookings from the ads (clinic's booking records) | None (no ads running) | 54 in August, 55 in September, 56 in October 2026. 11 in July, a partial month |
In June 2026, with no ads running, the clinic recorded 5 new-patient bookings from all sources. In October, per the clinic's booking records, 56 came from the ads alone.
Here's what was built. ↓
What We Built, Stage by Stage
Forja Growth's Revenue System has five stages: Attract, Convert, Capture, Nurture, Automate. This project covers the first one, Attract, with every ad sending people straight into a WhatsApp chat with the clinic.
Reaching people who don't know the clinic yet (Attract)
- Meta Ads campaigns, one per service: dental cleaning, root canal, and bonding with resins, plus a retargeting test.
- Every ad opens a WhatsApp chat with the clinic. The clinic handles the conversation from there.
- 10 ad creatives, made by Fernando, each testing a different approach.
Running the campaigns every week
- Creative testing, with new creatives when results plateau.
- Budget moves toward the campaigns that bring in conversations.
- Ad-fatigue checks, so people don't keep seeing the same ad.
- Pausing ads with a high cost per conversation.
- A weekly review of every campaign.
The ad spend is the clinic's own, paid directly to Meta. Our work covers the ads, from the first view to the moment someone starts a chat. Answering chats, booking visits and keeping booking records are the clinic's. No website, lead capture (Capture), follow-up (Nurture) or automation (Automate) is part of this project, and neither is organic social content.
And here's what the data showed afterward. ↓
What the Data Shows
Two sources, kept separate. Meta Ads Manager counts what happened on the ads. The clinic's own booking records count new-patient bookings, including the ones it recorded as coming from the ads. We don't track bookings, and we don't match a booking to a specific chat.
Amounts in Mexican pesos (MXN). Meta Ads Manager, Jul 9 – Nov 3, 2026.
New-patient bookings, per the clinic's booking records
| Month | New-patient bookings |
|---|---|
| June 2026 (no ads running; all sources) | 5 |
| July 2026 (partial month; first ad live July 13; from the ads) | 11 |
| August 2026 (from the ads) | 54 |
| September 2026 (from the ads) | 55 |
| October 2026 (from the ads) | 56 |
| July–October 2026, from the ads | 176 |
| June 2026 | 5 |
|---|---|
| July 2026 | 11 |
| August 2026 | 54 |
| September 2026 | 55 |
| October 2026 | 56 |
New-patient bookings per month, per CYMA Clínica Dental's booking records. June: all sources, no ads running. July–October: bookings the clinic recorded as coming from the ads. July is a partial month (first ad live July 13).
The ads (Meta Ads Manager, July 9 – November 3, 2026)
| Metric | Total |
|---|---|
| WhatsApp conversations started | 439 |
| Ad spend | 6,724.31 MXN (about US$336) |
| Ad spend per conversation, all spend included | 15.32 MXN (about US$0.77) |
| Meta accounts reached | 83,694 |
Ad spend per booking, July–October 2026
6,209.01 MXN of ad spend from July 1 to October 31, 2026 (Meta Ads Manager), against 176 new-patient bookings from the ads in the same months, per the clinic's booking records: about 35.28 MXN (about US$1.76) of ad spend per booking.
What this does and doesn't show
- It shows 176 new-patient bookings from the ads between July and October 2026, per the clinic's booking records. That's 54, 55 and 56 in August, September and October.
- It shows the clinic's June baseline: 5 new-patient bookings from all sources, with no ads running.
- It shows 439 WhatsApp conversations started from the ads, at 15.32 MXN each, all spend included.
- It isn't our own measurement. The booking counts, and which ones came from the ads, are the clinic's own records. We can't see which chat became which booking.
- It doesn't show referral bookings after June. From July to October, the counts are only the bookings the clinic recorded as coming from the ads.
- It doesn't predict costs in another market. Ad prices vary by country and city. These are peso costs for one clinic in Mexico.
- It doesn't include our fee. The spend figures are ad spend only, paid by the clinic directly to Meta.
- It doesn't show treatment outcomes, revenue or income. These are marketing and booking numbers.
About this data
- Ads: Meta Ads Manager, account level, July 9 – November 3, 2026, all the campaigns Fernando runs for the clinic. The first ad went live on July 13; the report window starts July 9. "Conversations started" is Meta's count of WhatsApp chats opened from an ad. Cost per conversation is total spend divided by conversations.
- Spend per booking: Meta Ads Manager spend for July 1 – October 31, 2026 (6,209.01 MXN), divided by the 176 bookings the clinic recorded as coming from the ads in July–October 2026.
- Reach: Meta counts accounts, not people, and doesn't confirm where each account is. Supporting detail only.
- Currency: the account runs in Mexican pesos (MXN). US dollar figures use a round rate of 20 MXN per US dollar, for reference only.
- Bookings: the clinic's own booking records, read by Fernando and shared with Dr. Leonardo's OK. "New patient" and which bookings came from the ads are the clinic's own definitions. June 2026 counts all sources; July–October 2026 counts only bookings recorded as coming from the ads.
In Dr. Leonardo's Words
"Mi agenda del consultorio estaba casi vacía cada semana y solo tenía pacientes que ya conocía que venían a control o limpieza dental. Tenía solo 3 o 4 visitas a la semana de gente que ya conocía la clínica. Recurrí a Forja Growth porque conozco a Fer y su profesionalismo y conocimiento en el área de marketing. Creo que fue una salvación para mí porque mi consultorio se veía vacío y sin pacientes, por lo tanto mis ingresos habían bajado mucho. Él hizo que el flujo de atracción de nuevos pacientes se activara de nuevo y hoy en día recibo un promedio de 50 nuevos pacientes cada mes, por eso ahora decidí contratar el pack mayor que me ofreció, que además de Meta Ads le agrega una estrategia de contenido orgánico para Facebook e Instagram, y así poder crecer aún más, ser más conocido."
"My practice's calendar was almost empty every week, and the only patients I had were people I already knew, coming in for check-ups or a dental cleaning. I had only 3 or 4 visits a week from people who already knew the clinic. I turned to Forja Growth because I know Fer [Fernando], and I know his professionalism and his knowledge of marketing. I think it was a lifesaver for me, because my practice looked empty, with no patients, and so my income had dropped a lot. He got new patients flowing in again, and today I get an average of 50 new patients a month. That's why I've now decided to hire the bigger package he offered me, which adds an organic content strategy for Facebook and Instagram on top of Meta Ads, so I can grow even more and become better known."
If Every New Patient Depends on a Referral, Your Calendar Isn't Yours to Fill
Referrals depend on other people remembering to mention you. Ads that open a WhatsApp chat give people who don't know you yet a direct way to ask. That only pays off when someone answers those chats and books the visit. In this project, that part is the clinic's.
What carries over from this project is the setup: one campaign per service, every ad opening a chat, and weekly management. Costs depend on your market.
If you're not sure where your next new patients will come from, start by finding out where the gap is. In your Growth Audit, we review your website, your Google Business Profile, where you rank on Google and in AI search, any ads you're running, and whether your business name, address and phone match everywhere you're listed. You get a written Growth Audit Report on the call.
Get a clear plan, whether or not you work with us.
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