Case study · Healthcare · Google Maps scan, Nov 1, 2026
Peques y Brackets: From No Business Profile to the Top 3 on Google Maps at 24 of 25 Map Points
Until mid-May 2026, this pediatric dental and orthodontics clinic in Monclova, Mexico, ran on referrals only, with no website, no marketing and no listing on Google at all. In a Google Maps rank scan on November 1, 2026, it ranked top 3 at 24 of 25 map points for “odontopediatra monclova” (pediatric dentist Monclova).
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Results · sources and dates under each number
24 of 25
Map points where the clinic ranked top 3 for “odontopediatra monclova” (pediatric dentist Monclova). Google Maps rank scan, Nov 1, 2026
4,171
People who viewed the clinic's Business Profile. Google Business Profile, Jun–Oct 2026
198
calls
384
direction requests
Calls and direction requests from the profile. Google Business Profile, Jun–Oct 2026
0 → 45
Google reviews, 5.0-star rating. Profile created mid-May 2026; count as of Nov 2, 2026
Before mid-May 2026, the clinic wasn't on Google Maps at all, so there's no earlier number to compare.
| Industry | Pediatric dental and orthodontics clinic |
|---|---|
| Location | Monclova, Coahuila, Mexico |
| Services used | Conversion Websites · SEO & Local SEO |
| Timeline | Started February 2026 · Website launched May 17, 2026 · Business Profile created mid-May 2026 · Results: Jun–Oct 2026 and scans of Nov 1–2, 2026 |
| Revenue System stages in scope | Attract · Convert |
A Clinic People Recommended, With Nothing of Its Own on Google
Peques y Brackets is a pediatric dental and orthodontics clinic in Monclova, Mexico. Its patients came by referral only.
There was no marketing behind it. No website. No brand system. And it wasn't on Google Maps at all: no Business Profile, no listing.
A parent searching Google for a pediatric dentist in Monclova found no website and no Business Profile from the clinic.
The Brief: Build the Clinic's Online Presence From Zero
In February 2026, Peques y Brackets brought in Forja Growth. There was nothing to fix or redesign. Every piece had to be built.
Fernando Docters, our founder, planned and built every piece himself, from zero: the Business Profile, the website and the search work behind both. He still runs the profile and the local search work today.
The goal: when someone in Monclova searches for a pediatric dentist, the clinic shows up, and what they find makes them want to call.
Here's the before and after. ↓
Before and After the Build
The same clinic, before the work and after it.
| Before (until mid-May 2026) | After | |
|---|---|---|
| Google Business Profile | None. No listing on Google at all | Created mid-May 2026. Viewed by 4,171 people, Jun–Oct 2026 |
| Google Maps, “odontopediatra monclova” | Not on Google Maps (no listing) | Top 3 at 24 of 25 points, #1 at 11. Average rank 1.68 (scan, Nov 1, 2026) |
| Google Maps, “dentista para niños monclova” (children's dentist Monclova) | Not on Google Maps (no listing) | Top 3 at 23 of 25 points, #1 at 15. Average rank 1.84 (scan, Nov 2, 2026) |
| Google reviews | 0 | 45, 5.0-star rating (Nov 2, 2026) |
| Calls and direction requests from the profile | None (no listing) | 198 calls and 384 direction requests, Jun–Oct 2026 |
| Website | None | Launched May 17, 2026. Average position 1.4 in Google web search for “odontopediatra monclova”, May 18 – Oct 30, 2026 |
| What brought people to the clinic's profile | No listing (referrals only) | 1,089 of the 1,154 searches that showed the profile (94%) were for services, like “brackets” (braces) or “odontopediatra monclova”. 65 were for the clinic's name. Jun–Oct 2026 |
Patients used to arrive by referral. Between June and October 2026, 94% of the searches that showed the clinic's profile were for a service, not the clinic's name.
In both map scans, the clinic had the best average rank of any clinic in the results.
“odontopediatra monclova”
pediatric dentist Monclova
Top 3 at 24 of 25 points · average rank 1.68
Clinic's Google Maps rank at 25 points across Monclova. Map-grid rank scan, Nov 1, 2026. A one-day snapshot; rankings change.
“dentista para niños monclova”
children's dentist Monclova
Top 3 at 23 of 25 points · average rank 1.84
Clinic's Google Maps rank at 25 points across Monclova. Map-grid rank scan, Nov 2, 2026. A one-day snapshot; rankings change.
Here's what was built. ↓
What We Built, Stage by Stage
Forja Growth's Revenue System has five stages: Attract, Convert, Capture, Nurture, Automate. This project covered the first two, built from zero.
Getting found on Google Maps (Attract)
- A Google Business Profile, claimed, created and optimized, set up in mid-May 2026. Before that, the clinic had no Google listing at all.
- A doctor-directory profile, so the clinic is listed where people look up specialists.
Getting found in Google search (Attract)
- A topical map that planned the site around the searches people make for pediatric dental care and braces in Monclova.
- SEO, local SEO and technical SEO across the site.
- Blog articles for parents.
- Search engine setup for the new site.
The website (Attract · Convert)
- A brand design system: colours, type and page styles.
- Copy for every live page, written for the searches in the topical map.
- Web design and development of the full site, launched May 17, 2026.
Measurement
- Tag manager and analytics setup on the new site, so the clinic's search and site data could be measured.
Lead capture (Capture), follow-up (Nurture) and automation (Automate) weren't part of this project. Neither were ads or social media.
And here's what the data showed afterward. ↓
What the Data Shows
The Business Profile and the website went live in mid-May 2026. Before that, the clinic had no Google listing and no website, so there's no earlier number to compare. These are the first numbers the clinic ever had online.
Google Maps rank scans
| Search (Google Maps) | Scan date | Average rank | Top 3 | #1 |
|---|---|---|---|---|
| “odontopediatra monclova” (pediatric dentist Monclova) | Nov 1, 2026 | 1.68 | 24 of 25 points | 11 of 25 points |
| “dentista para niños monclova” (children's dentist Monclova) | Nov 2, 2026 | 1.84 | 23 of 25 points | 15 of 25 points |
In both scans, Peques y Brackets had the best average rank of any clinic in the results.
Google Business Profile, June to October 2026
| Metric | Total, Jun–Oct 2026 |
|---|---|
| People who viewed the profile | 4,171 |
| Searches that showed the profile | 1,154 |
| ...of which were for services, not the clinic's name | 1,089 (94%) |
| Calls from the profile | 198 |
| Direction requests | 384 |
| All profile interactions | 602 |
Google reviews
From zero when the profile was created in mid-May 2026 to 45 reviews by November 2, 2026, with a 5.0-star rating.
The website in Google search
For “odontopediatra monclova”, the website's average position in Google web search was 1.4 from May 18 to October 30, 2026 (Google Search Console).
What this does and doesn't show
- It shows a clinic that went from not being on Google Maps at all to ranking in the top 3 at 24 and 23 of 25 scan points for two pediatric searches, on the dates scanned.
- It shows searches for a service, not the clinic's name, bringing up its profile, and people calling or asking for directions from it.
- It doesn't show patients or appointments. Calls and direction requests are actions on the Google profile. We can't see how many became visits.
- It doesn't show a permanent position. Each map scan is a one-day snapshot at 25 points. Rankings change.
- It doesn't show a before ranking. No scan exists from before the profile was created.
- It doesn't cover every dental search. The scans are for two pediatric searches, the clinic's specialty.
- It reports totals, not month-by-month figures, for June to October 2026.
About this data
- Map rankings: map-grid rank scans of Google Maps at 25 points across Monclova, one per search, on November 1 and November 2, 2026. "Top 3" means rank 1, 2 or 3 at that point. A lower average rank is better.
- Business Profile: Google Business Profile Performance report, June–October 2026. The profile was created in mid-May 2026; May isn't in the report window.
- Reviews: the clinic's public Google rating and review count, checked November 1, 2026.
- Website search position: Google Search Console, web search, May 18 – October 30, 2026. Search Console data starts the day after the site launched.
In Dr. Eduardo's Words
“Antes de comenzar con este proyecto, mis pacientes eran solo referidos de amigos, familia y gente conocida a la clínica. Vos y tu expertise nos hicieron ver que éramos invisibles a nuevos pacientes y público, ya que no contábamos con la presencia online en Google y los diferentes listings. Gracias a la creación de Google Business Profile que nos recomendaste y la página web que nos creaste, hemos posicionado a Peques y Brackets dentro de Monclova y ahora somos mucho más visibles a nuevos pacientes. Lo he notado en la clínica, ya que veo gente nueva todo el tiempo y cuando pregunto de dónde vienen siempre mencionan Google Maps, la página web y la recomendación de AI Overviews de Google. Estoy muy agradecido por todo el trabajo que has hecho y el sistema que has creado para que mi clínica sea visible a nuevas personas y agende muchos más pacientes.”
“Before we started this project, my patients came only through referrals from friends, family and people who knew the clinic. You and your expertise made us see that we were invisible to new patients and the public, because we had no online presence on Google or the different listings. Thanks to the Google Business Profile you recommended and the website you built for us, we've positioned Peques y Brackets within Monclova, and we're now much more visible to new patients. I've noticed it at the clinic: I see new people all the time, and when I ask where they came from, they always mention Google Maps, the website and Google's AI Overviews recommendation. I'm very grateful for all the work you've done and the system you've built so my clinic is visible to new people and books many more patients.”
If People Can't Find You on the Map, Referrals Are Doing All the Work
A good reputation spreads by word of mouth. It doesn't put your clinic on Google Maps. If people searching for what you do can't find you there, start by finding out where the gap is.
The pieces built here are the same ones any clinic's search presence rests on: a complete Business Profile, a website built around the searches people make, and local SEO behind both.
In your Growth Audit, we review your website, your Google Business Profile, where you rank on Google and in AI search, any ads you're running, and whether your business name, address and phone match everywhere you're listed. You get a written Growth Audit Report on the call.
Get a clear plan, whether or not you work with us.
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